While attending the lacrosse game, I noticed how impressive the stadium scoreboard is. The scoreboard is fairly new with its installation a few years ago. It has video capability along with excellent graphics and a noticeable presence for gathering attention. At halftime of the lacrosse match, a list of sponsors spun through on the graphics area of the scoreboard. The list of sponsors was quite impressive with many eateries, banks and local businesses being mentioned. These advertisers had their logos and marketing message on this presentation instead of nondescript information like a phone number or website address. These advertisers provide an excellent revenue stream that provides the Solon athletic department and the student athletes the best possible facilities and tools to compete and achieve their goals and objectives. The Solon Athletic Department is not involved in the solicitation or securing of these advertisers. Those tasks are handled by the Athletic Booster club. The Athletic Department is the recipient of the revenue generated from these sponsors which in turn goes to the student athletes involved in all sports Solon offers. Mark did not know the price of the advertisements that appeared on the scoreboard or the details of the agreements between the sponsors and the Booster Club. The sponsorship program does provide thousands of dollars to the Athletic Department which is very much appreciated and utilized very wisely.
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AuthorI'm attempting at an advanced age to become an Athletic Director at the high school level. People think I'm nuts but fulfilling your dreams is a vital part of living. I will try to achieve that goal. Archives
April 2015
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